2011文獻選讀與報告日期

4/7

• Anderson, E. T., & Simester, D. (2011). A step-by-step guide go smart business experiments. [Article]. Harvard Business Review, 89(3), 98-105. [PDF]

4/14

• Foster, W., & Ditkoff, S. W. (2011). When You've Made Enough to Make a Difference. [Article]. Harvard Business Review, 89(1/2), 142-148. [PDF]


• Hill, L. A., & Lineback, K. (2011). Are You A Good Boss--Or a Great One? [Article]. Harvard Business Review, 89(1/2), 124-131.[PDF]

4/28

• Karamchandani, A., Kubzansky, M., & Lalwani, N. (2011). Is the Bottom Of the Pyramid Really for You? [Article]. Harvard Business Review, 89(3), 107-111. [PDF]


• Barwise, P., & Meehan, S. (2010). The One Thing You Must Get Right When Building a Brand. [Article]. Harvard Business Review, 88(12), 80-84. [PDF]

5/5

• Groysberg, B., Hill, A., & Johnson, T. (2010). Which of These People Is Your Future CEO? [Article]. Harvard Business Review, 88(11), 80-85. [PDF]


• Edelman, D. C. (2010). Branding in The Digital Age. [Article]. Harvard Business Review, 88(12), 62-69. [PDF]

5/12

• Morriss, A., Ely, R. J., & Frei, F. X. (2011). Stop Holding Yourself Back. [Article]. Harvard Business Review, 89(1/2), 160-163. [PDF]


• Nunes, P., & Breene, T. (2011). Reinvent Your Business Before It's Too Late. [Article]. Harvard Business Review, 89(1/2), 80-87. [PDF]

5/19

• Clark, D. (2011). Reinventing Your Personal Brand. [Article]. Harvard Business Review, 89(3), 78-81. [PDF]


• Kanter, R. M. (2011). Zoom In, Zoom Out. [Article]. Harvard Business Review, 89(3), 112-116. [PDF]

5/26

• Ignatius, A. (2011). How eBay Developed A Culture of Experimentation. [Interview]. Harvard Business Review, 89(3), 92-97. [PDF]


• Govindarajan, V., & Trimble, C. (2011). The CEO's Role In Business Model Reinvention. [Article]. Harvard Business Review, 89(1/2), 108-114. [PDF]